If you’re looking to grow your brand online, ranking higher on Google should be a top priority. Your website might be well-designed, but if it doesn’t appear in search results when people need your services, you’re missing out on valuable traffic and leads. In this blog, we explore SEO tips to rank higher in Google.
At Daylily Online Marketing Agency, we created a value-packed Instagram carousel that outlines 5 SEO Tips to Rank Higher in Google. In this blog post, we’ll go beyond the slides and explain why these SEO tips matter, how to implement them, and how they align with Google’s ranking factors.
Let’s dive into the SEO strategy behind the carousel and show you exactly how to take action.
1. Keyword Optimization: Be Intentional with Your Words
Search engines use keywords to understand your content. If you’re not using the terms your audience is searching for, your website won’t rank.
How to implement:
- Do keyword research using tools like Google Keyword Planner, Ubersuggest, or Ahrefs.
- Use your main keyword in your page title, meta description, first paragraph, and URL.
- Add related keywords naturally within headings and body text.
For example, in this blog, we’ve optimized for the keyphrase: “SEO Tips to Rank Higher in Google.”
✅ Pro tip: Include long-tail keywords, like “affordable SEO services in Kenya,” to target more specific search intents.
2. Mobile-Friendliness: Design for the Device in Everyone’s Hand
Google uses mobile-first indexing, meaning it evaluates the mobile version of your site first. If your site looks bad on phones, your ranking will suffer.
How to improve mobile usability:
- Use a responsive theme that adapts to all screen sizes.
- Avoid large pop-ups or unclickable elements.
- Check your site with the Mobile-Friendly Test.
Remember: Your carousel on Instagram is already mobile-optimized. Now your website should be too.
3. Page Speed: Don’t Keep Visitors Waiting
Fast-loading websites not only improve user experience but also rank better in Google.
Speed optimization tips:
- Compress images before uploading.
- Use lightweight themes and plugins.
- Enable browser caching and use a Content Delivery Network (CDN).
- Test your site using Google PageSpeed Insights.
We applied this same principle to our Instagram carousel—it loads quickly, is visual, and communicates effectively in seconds.
4. Content Quality: Write to Inform, Solve, and Convert
High-quality content keeps visitors engaged, increases dwell time, and builds authority in your niche.
Here’s what high-performing content includes:
- A clear focus keyword in the title, headers, and body (like we’ve done here).
- Easy-to-read formatting with short paragraphs, bullet points, and subheadings.
- Actionable value—like this article, which explains exactly how to apply each SEO tip.
- A strong call to action (CTA) to guide your reader to the next step.
✅ Our Instagram carousel summarizes each of these strategies visually. This blog expands the content and improves your site’s authority—great for SEO!
5. Internal and External Linking: Build a Web of Value
Google values websites that link to relevant, high-quality resources and that link internally to related pages within their own domain.
What you can do:
- Link to useful resources (like the tools we’ve mentioned in this post).
- Add internal links to other pages and blogs on your website.
- Encourage backlinks by publishing shareable, informative content.
We’ve linked to our Instagram carousel in this blog to boost traffic to our Instagram profile and help users learn through both visual and written formats. That’s content synergy, and it’s great for SEO!
Final Thoughts: Build, Rank, Repeat
SEO doesn’t have to be overwhelming. It’s about consistency, value, and understanding how search engines think. By applying these 5 SEO tips—the same ones we shared on our Instagram carousel—you’ll move closer to the top of search results and the front of your customer’s mind.
Whether you’re managing your own SEO or need expert support, Daylily Online Marketing Agency is here to help.
📈 Want to rank higher in Google? Contact us today for a personalized SEO audit or check out our full SEO services here.
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